Is the traditional approach to wholesale coffee supply right for you?
Looking at getting into your hospitality business? Or in a coffee contract with a coffee roaster and stressing each day? Wondering if you'll get that comment from them about not the meeting the minimum order quantities that you signed up for? Or perhaps your business is increasing hand over bean, and you are starting to shop around for a better deal because your feel the roaster is scalping you?
Optimists start businesses. I'm one. You are as well, otherwise you wouldn't be wanting to run your own show.
After 10 years as a coffee roaster, I've realised the trend is for customers to want more control and greater choice. This is why most phone plans nowadays are prepaid, not under contract.
What I'm proposing is avoiding free-on-loan, lock-in contracts that add to stress levels on both sides, whether you're having a rough week, or doing really really well.
You may like the option of building your own brand identity, rather than making your cafe/hospitality business look like a franchise of [another coffee roaster].
If you love our brand and would prefer our signage, we can assist with that too.
Why choose our approach?
Lower Cost = More Profit to You
We have lower operating costs, allowing us to provide coffee cheaper than the "contracts competition". Our pricing starts off low, and discounts increase with the size of your order. The lock-in contract model becomes expensive if your volume is increasing as things are going well. Basically if your business takes off, you will make more profit.
A slow week? A flu pandemic? Fantastic sales but locked into a contract paying high prices? There are enough things to think about just running the day-to-day of your business. Why worry about that weekly minimum that you have to meet?
What if you find that the quality is inconsistent, sometimes good, sometime just over-roasted or uneven? In my experience this is the main reason someone is considering changing their supplier. But if you're under contract it may make it very difficult to change suppliers. You and your customers deserve better. Our model keeps the roaster on his (or her) toes!
We roast awesome coffee so that your customers can have awesome coffee. Our main cafe blend Costa D'oro has been around for a while now and has won 12 national awards. We have a stronger, darker brother in Bellissimo blend too. As well as organic and single origin coffees. Even award winning decaf :) And roasted right here in Australia.
Local deliveries are not expensive, and by using competitive freight services like Sendit we can even ship 23kg to Perth for $39 (and that includes insurance!).
We will on-charge our freight costs only, with no markups.
White Label Coffee and Custom Roasting
You are welcome to brand the coffee with your label, and have it as an additional product line to sell through your store. We will roast, weigh (grind if required) and pack using your coffee labels for you. We can also work with you to create your own custom roast.
Assistance with Equipment
If you need a coffee machine, grinder and the accessories we could help out with advice and discounted pricing, for outright purchase or rental through SilverChef. Good brand machines are usually very reliable, and with regular cleaning and basic maintenance, will give years of trouble-free service. We will provide a guide to looking after and getting the most out of your equipment.
If you feel this is the way you would like to go, please give me a call/email or use the contact us form and let's see what we can do for you.
Phone: 1800 444 999